Written content

Avoid referring to content by sensory characteristics:

  • Shape
  • Size
  • Screen location
  • Orientation
  • Sound
  • Color

Label form fields.

Structure and formatting

Write headings and labels that explain or describe the content that follows.

Navigation

Provide copy for webpage titles.

Use consistent terms on navigation-related buttons and links.

Write descriptive link text.

Specify the current step in a sequence (aka breadcrumbs).

Images

Provide appropriate null, short, or long alt text.

Use icons — and their alt text — consistently.

Provide transcripts/captions for video and audio content.

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