Avoid referring to content by sensory characteristics:
- Screen location
Label form fields.
Structure and formatting
Write headings and labels that explain or describe the content that follows.
Provide copy for webpage titles.
Use consistent terms on navigation-related buttons and links.
Write descriptive link text.
Specify the current step in a sequence (aka breadcrumbs).
Provide appropriate null, short, or long alt text.
Use icons — and their alt text — consistently.
Provide transcripts/captions for video and audio content.