The Content Strategy Compendium

A hotbed of inspiration, education, and obsession

Ashlee Phillips
14 min readMay 31, 2019


Articles and how-tos



Alerts and notifications

Buttons and other UI elements

Chatbots and AI


Content design

Conversation(al) design


Customer experience

Design systems

Empty states

Error content


Getting the job (and hiring UX writers)

Grammar and stuff

How are others doing it?

Information architecture

Landing pages

Loading states



Mobile best practices


On being the team’s (UX/content/copy) writer



Portfolio tips (including case studies)

Privacy and permissions


Research and testing

Strategy, process, principles, and tools

Tables and reports

Tooltips and tipsys

User experience (not exactly content-related, not not content-related)

Voice and tone (talkin’ like a human, yo)



Case Studies



Content style guides

Courses and workshops

Industry leaders


California-based meetups




Resources, tools, and best practices


  • A/B testing: comparing two designs against each other to see which performs better
  • Card sort: a research method that uses “cards” (often post-its) to observe how users categorize a set of items
  • Cognitive load: the amount of mental activity needed to process and remember information
  • Content strategy: how you create content and make sure it’s easy to use
  • Conversational interfaces: designing how bots and humans talk to each other
  • Edge case: rare situations that might interrupt the user experience
  • Editing: getting rid of everything that doesn’t matter
  • Information architecture: organizing and arranging info in the most logical narrative
  • Journey map: the visualization of how people achieve goals and complete tasks
  • Miller’s Law: the average person can only keep 7 (give or take 2) items in their working memory
  • Persona: fictional representations of your audience
  • Style guide: the set of rules used to maintain consistency across experiences (for content: casing, punctuation, and grammar rules)
  • Taxonomy and labeling: grouping and naming things
  • Technical writing: instructions, directions, or explanations (best when simplified)
  • Voice and tone: your brand’s personality in words — how you sound (formal or chill?), the words you use (contractions or no?), your mood and how you handle emotional situations (with humor or empathy?)
  • User experience (UX): how a person relates — emotionally, behaviorally, physically — to a product or service
  • User interface (UI): the screens that people use to communicate with tech (including checkout kiosks, laptop keyboards, mobile screens, and voice-triggered AI)
  • UX portfolio: all your best work in one place — problems and solutions, case studies, and before-and-afters (you talented show-off)
  • UX writing: clear, useful language that guides (or improves) people’s digital interactions

Updated: September 7

Originally posted: May 21, 2019



Ashlee Phillips