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Glossary

  • A/B testing: comparing two designs against each other to see which performs better
  • Card sort: a research method that uses “cards” (often post-its) to observe how users categorize a set of items
  • Cognitive load: the amount of mental activity needed to process and remember information
  • Content strategy: how you create content and make sure it’s easy to use
  • Conversational interfaces: designing how bots and humans talk to each other
  • Edge case: rare situations that might interrupt the user experience
  • Editing: getting rid of everything that doesn’t matter
  • Information architecture: organizing and arranging info in the most logical narrative
  • Journey map: the visualization of how people achieve goals and complete tasks
  • Miller’s Law: the average person can only keep 7 (give or take 2) items in their working memory
  • Persona: fictional representations of your audience
  • Style guide: the set of rules used to maintain consistency across experiences (for content: casing, punctuation, and grammar rules)
  • Taxonomy and labeling: grouping and naming things
  • Technical writing: instructions, directions, or explanations (best when simplified)
  • Voice and tone: your brand’s personality in words — how you sound (formal or chill?), the words you use (contractions or no?), your mood and how you handle emotional situations (with humor or empathy?)
  • User experience (UX): how a person relates — emotionally, behaviorally, physically — to a product or service
  • User interface (UI): the screens that people use to communicate with tech (including checkout kiosks, laptop keyboards, mobile screens, and voice-triggered AI)
  • UX portfolio: all your best work in one place — problems and solutions, case studies, and before-and-afters (you talented show-off)
  • UX writing: clear, useful language that guides (or improves) people’s digital interactions

Updated: March 10

Originally posted: May 21, 2019

Content designer, etc.

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